liping vong • designer

Target Responsive Web

Adaptive_GAM_Intro.png

I was on the core team that redesigned Target.com. My main focus was on the Guest Account Management (GAM) realm. 

Initially, the redesign of mobile web only scaled up to tablets (It now scales across all devices). 
Design followed principles from Pattern Lab and Atomic Design.
Development for mobile and tablet was done in 4 months.
Target is a leader in web accessibility, and we applied those best practices with the guidance of our accessibility partners.

Created in collaboration with Brook LorntsonBill SpringerGeoff PursellJeff Stuart, and Seth Hogan

We redesigned Order History page to be more product-based and more shoppable in order to increase purchases made by guests within GAM.  

Throughout the site, we used this fly-out to serve high-level information about orders and accounts.